Diapers Q&A

company name for independant baby bag designer?

hi everyone, I would like to launch my baby bag designs and would love to hear your thoughts on a 'cool' company name or slogan that is directly related to babies/cool parents & of course the diaper bag. I have been struggling for weeks and nothing comes to mind! Would love to hear some thoughts.....

Public Comments

1. 10 crucial questions when naming your business, product, or Web site. 1.Who are my consumers? You can't expect to sell to everyone, so define narrowly who you want to sell to and make the name appeal to that group. You need to know how the members of that group think. You will make your best guesses with your current knowledge, but you must be willing to discard some personal favorites when later testing shows that they don't work. Unfortunately, your first inclinations are seldom your best. Trust your testing. 2.What am I naming? The goal here is to give the product a name that has appealing associations. In all types of naming it is important that the name evokes the right emotions, associations, and images. In addition, if you are naming a product that will be on a retail shelf, the name should be short enough to fit on the retail box and be legible from several feet away. If your business, product, or service is altogether new, you will generally want its name to communicate at a glance what it concerns. For example, business names (trade names) such as GENERAL NUTRITION, SPORTSMAN'S WAREHOUSE, BURGER WORLD, and PETSMART communicate immediately what is at issue. On the other hand, if you are naming an additional product in an established business, the product name need not necessarily communicate what it is. For example, it is not necessary for names such as Mustang, Thunderbird, Marboro, and Camel to communicate that they are cars and cigarettes, because the consumer knows what they are from the company names. 3.What type of name do I want? Names can be categorized in various ways. Some are surnames like Anderson Lumber Company, or Covey Leadership. Others are ordinary words combinations such as New Balance Shoes, or First Security Bank. Some names are coined words like Kodak, Nu Skin, Nytol, or Intel. Others such as Taurus and Nike have been borrowed from Greek mythology. Below are some of the types of names that you may consider: Coined names: The trend to coin business and product names is increasing, largely because they are quite easily trademarked. Names such as Nu Skin, Computune, and Envirocare are all recent coinages that communicate the types of businesses they are. Pentium is a well-known product name for Intel's fifth-generation product. A recent trend in coining names for cars has been to select a prestige two-syllable beginning, and end the name with "a." Consider "Maxima, Accura, Altima, Integra, Lumina, and others. Observe how the names of medicines tend to end in in, possibly to evoke an association with the word medicine: aspirin, penicillin, herpecin, corracidin, pamparin, and cholestin. And, we are all familiar with two-word names written as single words as in WordPerfect, Microsoft, and WriteExpress. Thus, coining names may be done in a number of ways, and coinages often follow trends. WriteExpress PowerNaming is especially designed to help you in this creative process. Common Words with a Twist: New Balance Shoes, WriteExpress Easy Letters, Out'n Back, All a Dollar, Wallpaper Warehouse, and Four Seasons Flowers are all business and product names that consist of common words in short, meaningful phrases. Each name is memorable because of the associations it evokes. Such traditional names are good but sometimes difficult to trademark. Surnames and First names: The current trend is to avoid the use of surnames unless they are well known or you have the means to make them well known through advertising. As a general rule, they are difficult to trademark. Successful surnames include Smucker's, Fudrucker's, Albertson's, Covey Leadership, and Franklin Quest. Successful names that include first names include Oscar Meyer, Fred Meyer's Mama Maria's, and Tony Roma's. The use of first or surnames often works well when linked with another identifying word. For example, Jone's Paint and Glass, Peggy's Bridal, Crawford Electric, and Knighton Optical. Be aware that such names often work locally, but not internationally, unless they are widerly recognized. Telescoped or Alpha-Numeric names: Some persons refer to names that combine numbers and letters as Alpha-Numeric names. Such names have worked well for companies such as Minnesota Mining and Manufacturing Company that telescoped its name to be the 3M Company. Other good examples are Food 4 Less, A-1 Steak Sauce, 9-Lives Cat Food, and 7-UP. (Other examples???) Many such names are successful because the numbers carry important meanings in clever ways. Names with deviant spellings: Nite skool, Krazee Kids, Kandy Korn, Peteet Neet School, tuff skins, Xtreme are all examples of deviant spellings that play with sounds. The rhyming and alliteration features of WriteExpress can help you find words with the desired sound combinations, but you provide the innovative spellings. Be sure that the deviant spelling appeals to your target consumer. What appeals to one group of consumers may just be silly to another. The advantage of such names is that they are memorable, but you may find them difficult to trademark if there is a similar-sounding trademark with a more conventional spelling. CONTINUE AT : http://bizmambo.blogspot.com/2007/05/10-crucial-questions-when-naming-your_11.html